Why is the ecommerce customer journey important? If your website is slow to load, your product pages are hard to navigate and hide unexpected costs, or there are too many support forms to fill out, your visitors might choose to bounce or exit-which is both an interrupted journey and a missed opportunity If your website loads quickly and without issues, your product and pricing pages are clear and easy to navigate, and your customer support team is easy to reach, your website visitors might feel comfortable with making a purchase ‘Ecommerce customer journey’ describes the stages of a customer’s experience with an online business, from the moment they first become aware of its products to the moment they complete a purchase.Ī clear, smooth online experience tends to have a positive impact on your potential customers.
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